Palabras clave
sostenibilidad
retail
consumidor
cliente
Cómo citar
Resumen
El presente estudio corresponde a una revisión de literatura científica centrada en el comercio electrónico minorista sostenible, cuyo desarrollo se debe al impulso tecnológico centrado en la inteligencia artificial. El objetivo de este trabajo fue revisar la producción documentaria producida acerca del e-commerce sostenible en el sector retail (2019-2021). Para esto se analizaron diversos artículos científicos alojados en bases de datos como EBSCOhost, ProQuest y Scopus, correspondiente al período 2019-2021, tanto en idioma español como en otros extranjeros. Asimismo, los métodos analítico-crítico, sintético y documental fueron utilizados para la lectura exhaustiva de documentos que, en gran medida, correspondieron a artículos completos. En suma, el criterio de inclusión fue analizar 43 artículos que tocan la temática del comercio electrónico y sus vínculos con el sector minorista a nivel global. El estudio reveló que existe un aumento de la economía digital que condiciona el desarrollo del comercio electrónico transfronterizo y el comercio electrónico, de manera específica en el sector retail. El signo distintivo es que la inteligencia artificial juega un papel relevante para el posicionamiento de los negocios. De allí la importancia que adquiere el comercio electrónico.
Citas
Advisors, D., Kapadia, R. & Shah, S. (2020). Taxing Cross-border E-commerce Transactions in India. International Tax Review. https://search.proquest.com/scholarly-journals/taxing-cross-border-e-commerce-transactions-india/docview/2410031240/se-2?accountid=37408
Agag, G. (2019). E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses: JBE. Journal of Business Ethics, 154(2), 389-410. http://dx.doi.org/10.1007/s10551-017-3452-3
Augusto, L., Santos, S. & Santo, P. M. d. E. (2020). E-commerce: O papel principal da confiança. Revista Ibérica De Sistemas e Tecnologias De Informação, E34, 557-570. https://search.proquest.com/scholarly-journals/e-commerce-o-papel-principal-da-confiança/docview/2452331533/se-2?accountid=37408
Au-Yong-Oliveira, M., Carvalho, M., Domingos, M. y Vieira, V. (2020). E-commerce – maximizando oportunidades de venda com sugestões online. Revista Ibérica de Sistemas e Tecnologias de Informação, (E34), 13-29. https://search.proquest.com/scholarly-journals/e-commerce-maximizando-oportunidades-de-venda-com/docview/2452331643/se-2?accountid=37408
Azmi, I. M. A. G. & Chun-Phuoc, J. (2020). International Norms in Regulating Ecommerce: The Electronic Commerce Chapter of the Comprehensive Trans-Pacific Partnership Agreement. International Journal of Business & Society, 21, 66–80.
Bogdan, G. & Kalińska-Kula, M. (2020). The Development of E-commerce and Consumer Attitudes – A Comparative Analysis of Poland, Ukraine, and Belarus. Folia Oeconomica Stetinensia, 20(2), 183-198. http://dx.doi.org/10.2478/foli-2020-0043
Chicaíza, L., Riaño, M., Rojas, S. y Garzón, C. (2017). Revisión sistemática de la literatura en Administración. Documentos FCE-CID Escuela de Administración y Contaduría Pública, 29, 1-18.
Cordero, E. G., Cataluña, F., Javier Rondan y Moreno, M. R. (2021). Análisis regional de la marca distribuidor en compras online. Investigaciones Regionales, (49), 157-169. http://dx.doi.org/10.38191/iirr-jorr.21.003
Cuatrecasas, D. G. D., Ramos, D. O. & Filipe Gomes, d. S. (2020, octubre 21). E-commerce VAT Package to be Transposed into Portuguese Law. International Tax Review. https://search.proquest.com/scholarly-journals/e-commerce-vat-package-be-transposed-into/docview/2462841002/se-2?accountid=37408
Dachyar, M. & Banjarnahor, L. (2017). Factors Influencing Purchase Intention Towards Consumer-to-Consumer E-commerce. Intangible Capital, 13(5), 948–970. https://doi.org/10.3926/ic.1119
Dastidar, A. G. & Banerjee, P. (2020). Role of Innovation and E-Commerce in BRICS - An Exploratory Analysis. Global Journal of Enterprise Information System, 12(1), 62–72.
Dong, Z. (2021). Construction of Mobile E-commerce Platform and Analysis of Its Impact on E-commerce Logistics Customer Satisfaction. Complexity, 2021, 1-13. http://dx.doi.org/10.1155/2021/6636415
Estrada, R. y Bayona-Oré, S. (2020). Factores críticos para el comercio electrónico en operadores de turismo. Revista Ibérica de Sistemas e Tecnologias de Informação, 428-439. https://search.proquest.com/scholarly-journals/factores-críticos-para-el-comercio-electrónico-en/docview/2462683925/se-2?accountid=37408
Fashion business: Fashion E-commerce and Consumer Trends Report. (2021, Jan 01). Apparel Online. https://www.proquest.com/magazines/fashion-business-e-commerce-consumer-trends/docview/2477688219/se-2?accountid=37408
Guarín, G. & Zuluaga, J. D. (2020). Enhancing E-Commerce Through Blockchain (DLTs): The Regulatory Paradox for Digital Governance. Global Jurist, 20(2). https://doi.org/10.1515/gj-2019-0049
Ismailova, B., Kurmanova, A., Alimpiyeva, T., Balabiyev, K., Altynbekkyzy, A. & Altynbekuly, A. (2020). The Viewpoint on Legislation and Guidelines on E-business and E-commerce: Kazakhstan's approach. Journal of Advanced Research in Law and Economics, 11(3), 856-862. http://dx.doi.org/10.14505/jarle.v11.3(49).19
Isotilia, C. M., Paulo Nocera, A. J., Tatiana, K. K., Karoline Arguelho, d. S., Mirian, W. C. & Daisy Aparecida do, N. R. (2020). B2C E-commerce for Home Appliance in the Brazilian Market: A Cost Efficiency Investigation Through a DEA-OCT Model. Internext, 15(2), 72-89. http://dx.doi.org/10.18568/internext.v15i2.557
Jacklyn Brilyani Putri Patty, M., Nurhayati, P. & Wahdan Muhibuddin, F. (2021). Business Development Strategy Through Value Creation Analysis in Automotive E-commerce Platform (Case Study: XYZ Platform). Journal of Physics: Conference Series, 1764(1). http://dx.doi.org/10.1088/1742-6596/1764/1/012037.
Jusop, M., Ismail, R. M. & Ismail, N. A. (2020). Managing Information Quality in B2C Companies: An Empirical Investigation on Halal E-Commerce Websites. International Journal of Interactive Mobile Technologies, 14(17), 97–112. https://doi.org/10.3991/ijim.v14i17.16651
Kithinji, E. M. & Onono, P. A. (2020). Effect of Electronic Commerce on Output and Total Factor Productivity in Kenya. Journal of Economics and Political Economy, 7(2), 101-130. http://dx.doi.org/10.1453/jepe.v7i2.2064
Kitukutha, N. & Oláh, J. (2018). Trust and E-Commerce, Case Study on Jumia Company. Annals of the University of Oradea, Economic Science Series, 27(1), 313–323.
Lin, C. & Chuang, S. (2018). The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan. Studies in Business & Economics, 13(3), 91–104. https://doi.org/10.2478/sbe-2018-0037
Lorca, P., de Andres, J. & Garcia-Diez, J. (2019). Impact of E-Commerce Sales on Profitability and Revenue. The Case of the Manufacturing Industry. Engineering Economics, 30(5), 544–555. https://doi.org/10.5755/j01.ee.30.5.21254
Llorente, C. y Sáez-Díez, C. (2019). Los retos de las personas mayores ante el comercio electrónico: El caso de Amazon. Comunicação, Midia e Consumo, 16(45), 32-60. http://dx.doi.org/10.18568/cmc. v16i45.1883
Mbatha, B. & Ngwenya, B. (2018). Obstacles to the Adoption of E-commerce by Tourism SME Service Providers in South Africa: The Case of Selected SMEs in Pretoria. African Journal of Business and Economic Research, 13(3), 153-173. http://dx.doi.org/10.31920/1750-4562/2018/v13n3a8
Micu, A., Micu, A. E., Geru, M. & Lixandroiu, R. C. (2020). Analyzing User Sentiment in Social Media: Implications for Online Marketing Strategy. Psychology & Marketing, 34(12), 1094-1100. https://doi.org/10.1002/mar.21049
Molinillo, S., Liébana-Cabanillas, F. & Anaya-Sánchez, R. (2018). A Social Commerce Intention Model for Traditional E-commerce Sites. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), 80-93. http://dx.doi.org/10.4067/S0718-18762018000200107
Oguntosin, V. & Olomo, A. (2021). Development of an E-commerce Chatbot for a University Shopping Mall. Applied Computational Intelligence and Soft Computing, 2021. http://dx.doi.org/10.1155/2021/6630326
Peng, L., Cui, G., Chung, Y. & Zheng, W. (2020). The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms. Journal of Marketing, 84(4), 67–85. https://doi.org/10.1177/0022242920914861
Popenkova, D. K. & Nikishin, A. F. (2020). Prospective Directions of E-commerce Development. Journal of Advanced Research in Law and Economics, 11(4), 1337-1344. http://dx.doi.org/10.14505/jarle.v11.4(50).30
Ryzhik, A. V., Slesarev, V. L., Malcev, V. A. & Kamishansky, V. P. (2020). Website as an E-commerce Tool: Regulatory Technology. Journal of Advanced Research in Law and Economics, 11(3), 1032-1038. http://dx.doi.org/10.14505/jarle.v11.3(49).37
Sabogal, L. y Rojas-Berrio, S. (2019). Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura. Entramado, 16(1), 94–107. https://doi.org/10.18041/1900-3803/entramado.1.6140
Salari, M. & Mazyari, M. (2020). Social Media and Sport Consumption: The Effect of Team Identification on Attitude and Behavioral Intention. Podium, 9(2), 199-213. http://dx.doi.org/10.5585/podium.v9i2.13838
Sharma, P. (2020). Futuristic Growth Analysis of Ecommerce Companies and Emerging Strategies Applied by Them to Increase Bill Volume and Market Share, Suggestions to Improve Local Ecommerce Business According to New Trends. Journal of Information Systems & Operations Management, 14(2), 170-177. https://search.proquest.com/scholarly-journals/futuristic-growth-analysis-ecommerce-companies/docview/2478619956/se-2?accountid=37408
Shen, J. (2021). An E-commerce Facility Location Problem Under Uncertainty. Scientia Iranica: Transaction E, Industrial Engineering, 28(1), 412-423. http://dx.doi. org/10.24200/sci.2019.50437.1692
Sood, K. & Boruah, A. (2018). Impact of Motivation on Employee Performances. International Journal of Business & Engineering Research, 11, 1–19.
Stitch World. (2020, mayo 1). Retail - E-commerce: Technology encountering E-commerce challenges. ProQuest. https://search.proquest.com/trade-journals/retail-e-commerce-technology-encountering/docview/2463725401/se-2?accountid=37408
Suárez, S. y Limas, J. (2020). El comercio electrónico (e-commerce) un aliado estratégico para las empresas en Colombia. Revista Ibérica de Sistemas e Tecnologias de Informação, (E34), 235-251. https://search.proquest.com/scholarly-journals/el-comercio-electrónico-e-commerce-un-aliado/docview/2452330181/se-2?accountid=37408
Svatosova, V. (2020). The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness. Journal of Competitiveness, 4, 143–160. https://doi.org/10.7441/joc.2020.04.09
Tagwireyi, C. M. (2019). Relationship Between Logistics and E-Commerce in the Retail Sector of Zimbabwe. Scholedge International Journal of Management & Development, 6(8), 121–129.
Tian M (2019) The In-Depth Marketing Environment of Cross-Border E-Commerce Experience Stores. Ekoloji, 28(107), 2861-2864.
Tripathi, P. K. (2018). Growth of E-commerce in India and Business Sustainability. International Journal of Business & Engineering Research, 11, 1–7.
Vijai, C. & Nivetha, P. (2020). E-commerce on Cloud: Opportunities and Challenges. Advances in Management, 13(3), 14-21. https://search.proquest.com/scholarly-journals/e-commerce-on-cloud-opportunities-challenges/docview/2437916070/se-2?accountid=37408
Wang, C. (2021). An E-commerce Economic Dynamic Data Evaluation Model Based on Multiuser Demand Constraints. Wireless Communications & Mobile Computing, 2021, Article ID 6645961. http://dx.doi.org/10.1155/2021/6645961
Wang, M., Wang, W., Lin, C. & Chen, Y. (2020). Implementation of AI E-commerce Model for Medical Beauty Industry: A Case Study in Penghu. Journal of Acounting, Finance & Management Strategy, 15(1), 103-128. https://search.proquest.com/scholarly-journals/implementation-ai-e-commerce-model-medical-beauty/docview/2420172184/se-2?accountid=37408
Wayfair Inc at Canaccord Genuity eCommerce Sustainable Advantage Forum Fireside Chat - Final. (2021, marzo 24). Fair Disclosure Wire. https://search.proquest.com/wire-feeds/wayfair-inc-at-canaccord-genuity-ecommerce/docview/2509341509/se-2?accountid=37408
Yang, D. & Wu, P. (2021). E-commerce Logistics Path Optimization Based on a Hybrid Genetic Algorithm. Complexity, 2021, Article ID 5591811. http://dx.doi.org/10.1155/2021/5591811
Zare, M., Shakeri, H. & Mahmoudi, R. (2020). Ecommerce: An Efficient Digital Marketing Data Mining Framework to Predict Customer Performance. Journal of the International Academy for Case Studies, 26(5), 1-8. https://search.proquest.com/scholarly-journals/ecommerce-efficient-digital-marketing-data-mining/docview/2458780437/se-2?accountid=37408
Zhang, B., Wang, L. & Li, Y. (2021). Precision Marketing Method of E-Commerce Platform Based on Clustering Algorithm. Complexity, 1–10. https://doi.org/10.1155/2021/5538677
Zhang, R. & Zhang, X. (2018). Research on the Strategy of E-commerce Teaching Reform Based on Brain Cognition. Kuram Ve Uygulamada Egitim Bilimleri, 18(5), 1637-1646. http://dx.doi.org/10.12738/estp.2018.5.063
Zheng, D., Yang, W. & Wang, D. (2019). E-commerce, Collaborative Innovation Capability and Performance: An Empirical Study of Shipping Companies. Journal of Coastal Research, 94(sp1), 392-397. http://dx.doi.org/10.2112/Si94-079.1
Zhong, H., Zhang, J., Zhang, S. & Zheng, W. (2021). Study on Spatial Imbalance and Determinants of E-commerce Development in Zhejiang, China. Mathematical Problems in Engineering, 2021, Article ID 6687229. http://dx.doi.org/10.1155/2021/6687229
Zuo, J. (2021). Analysis of e-Commerce Characteristics Based on Edge Algorithm and COX Model. Wireless Communications & Mobile Computing, 2021, Article ID 6628068, 1–13. https://doi.org/10.1155/2021/6628068
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Derechos de autor 2023 Fundación Universitaria San Mateo